A SELF-MADE MERMAID

Hi my name is Miss Can and believe it or not, I’m a mermaid.

I’m also the proud successor of a 3rd generation family business with deep ties to the Portuguese canning industry whose origin dates back to 1911.

Tin2Table is the official U.S.A. distributor of Miss Can products and I am thrilled they will bring some of the best tinned fish Portugal has to offer to the United States.

If you ́re wondering about my name let me tell you a story.

There was a tradition back in the old days, when my grandfather first started this business, that canned goods should bear women ́s names. The tradition of naming tinned fish products after women and the critical role women play in the canning process are deeply intertwined with the industry’s heritage and identity. Highlighting this legacy not only pays homage to the contributions of women but also reinforces the brand’s commitment to quality, care, and tradition. Hence the name Miss Can, although I also think that it speaks volumes about my personality, as an independent mermaid capable of everything.

A MERMAID’S SONG, my beliefs

I believe in sharing mermazing food and moments, with friends from all over the world.

I believe in doing business as transparent as the waters in the sea.

I believe in sustainable fishing and protecting our oceans.

I believe in giving fishermen and workers at the factory, a fair return for their hard work.

I believe we need to make some waves if we want to leave our children a better world.

THE WORLD IS MY OYSTER, my story

I´ve travelled the world and the seven seas but my story begins at St. Jorge ́s Castle in Lisbon.

It was there that I first started to sell my fish with the help of my trusted yellow “submarine”, a Piaggio. I’m somewhat of a social butterfly, the kind of mermaid who makes friends easily, so the word got around and suddenly I had a sea of people interested in my products.

Then my big break came in 2015. It all started when I took part in the National Creative Industries Award, alongside 230 other Portuguese projects. After much effort and hard work, the jury selected my canning project as the winner.

That allowed me to represent Portugal and to compete as a finalist, in the 2015 Creative Business Cup in Copenhagen, together with 56 National winners from around the world. At the end of the competition my project was in the top 12 finalists and won 1st prize at the Arla Food Innovation Challenge.

To get to Copenhagen I embarked on a epic journey. For over 17 days, I traveled across 9 countries and 19 cities totaling 7800 kms, stopping along the way to connect with the Portuguese communities, where I had the privilege to meet some wonderful people with whom I shared some mermazing food.

I don´t mean to blow my own horn, but I´m very proud of my achievements and they have allowed me to continue sharing mermazing food with friends from all over the world.

By then the world was my oyster but a girl needs a place to call home, so with the prize money I decided to transform my family house in a “petiscaria” (a place for “tapas style” delicacies).

WHAT YOU SEA IS WHAT YOU GET, my petiscaria

At the Petiscaria, what you sea is what you get: Authentic seafood and honest hospitality, mermaid style.

We laugh, we talk, we eat and we do it my way.

Expect the best Portugal has to offer: High quality delicious tinned fish, crunchy bread and wine in a down to earth atmosphere and warm welcome from the staff that will make you feel right at home.

Everyone ́s invited, so if you find yourself in Lisbon please stop by.

I hope to sea you soon, you ́re more than welcome aboard my little adventure.

TAILS FROM THE PAST, my legacy

To fully grasp my heritage and legacy, we must swim back in time for more than 100 years.

The journey starts in 1911 when the Soares Ribeiro family embarked on a business adventure by creating two canneries. A century later, a third generation family descendant, yours truly, decided to fight to maintain the traditions of the family business and keep it in the family.

Rowing against the tide of mass production, I came aboard with the hope of recovering an old tradition of authentic high quality tinned fish, using the same artisan method and passion as my grandfather did.

My tinned fish is still bought at the market in the early morning and brought to the factory where it is still prepared and canned by hand. It is more time-consuming and labor-intensive, but that ́s what gives it added quality.

My family has a long history of producing some of the best tinned fish Portugal has to offer. We are proud beneficiaries of abundant, high quality delicious fish caught in the waters off the Portuguese coasts. The fish is sustainably sourced, it is fresh and never frozen, hand-packed and is a delight to see, with many delicious and delectable tastes and flavors.

For me, canning is more than a business, it is a wave of life.

I love fish and I love our oceans, so I´m fully committed to the responsible use of our marine resources, which means leaving enough fish in the ocean, respecting habitats and ensuring that people who depend on fishing can maintain their livelihoods.

THE HIGHLIGHTS OF MY MERMAID LIFE

You know me, I´m not the kind of mermaid who likes to gloat, but I want to share with you some highlights in my short but mermazing life.

The year 2015 is one that I will remember forever, because it ignited significant changes for me, both personally and professionally.

It all started when I took part in the National Creative Industries Award, alongside 230 other Portuguese projects. After much effort and hard work, the jury selected my canning project as the winner.

That allowed me to represent Portugal and to compete as a finalist, in the 2015 Creative Business Cup in Copenhagen, together with 56 National winners from around the world. At the end of the competition my project was in the top 12 finalists and won 1st prize at the Arla Food Innovation Challenge.

I don´t mean to blow my own horn, but I´m very proud of my achievements and they have allowed me to continue sharing mermazing food with friends from all over the world.

ON THE ROAD TO COPENHAGEN

In 2015 I embarked on a epic journey to win the Creative Business Cup in Copenhagen and

as an added bonus, I got to meet my famous cousin, The Little Mermaid.

For over 17 days, I traveled across 9 countries and 19 cities in a total of 7.800 kms,

stopping along the way to connect with the Portuguese communities, where I had the privilege

to meet some wonderful people with whom I shared some mermazing food.

Scroll through my journey log to read a day-by-day account of this thrilling adventure.

http://miss-can.us/copenhagen/en